Market Mad House

In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche



Can Paramount Global (PARA) make money from Streaming Video?

Therefore, Paramount’s doubling down on streaming media is working. Paramount claims its Paramount+ streaming service added 7.3 million subscribers in the fourth quarter of 2021. Hence, Paramount+ could have 32.8 million viewers.

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Does TV Advertising make money at Fox and ViacomCBS?

Interestingly, the professors could find no evidence TV ads have a positive effect on sales, Kellogg Insight claims.
 “These effects are essentially zero,” Tuchman says of TV ads’ effect on the sales of two-thirds of the brands she studied. Hence, Tuchman and her colleagues conclude that TV advertising is a waste of money.

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