In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
Therefore, Paramount’s doubling down on streaming media is working. Paramount claims its Paramount+ streaming service added 7.3 million subscribers in the fourth quarter of 2021. Hence, Paramount+ could have 32.8 million viewers.
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Interestingly, the professors could find no evidence TV ads have a positive effect on sales, Kellogg Insight claims.
“These effects are essentially zero,” Tuchman says of TV ads’ effect on the sales of two-thirds of the brands she studied. Hence, Tuchman and her colleagues conclude that TV advertising is a waste of money.