The internet has become a crucial place to advertise a business. Unfortunately, it’s also a highly competitive environment as brands are doing all they can to attract customers and keep them coming back for more.
In 2020, internet retail sales increased by 72.7% and every business wants a piece of that pie. These are the best tips for increasing ecommerce sales in the years to come.
Use Various Marketing Channels
In today’s world, the internet lets you utilize various marketing channels to reach your desired customers. There’s more to it than just Google Ads. Luckily, other promotional methods are available at the click of a button.
The Power of Blogs
If your website doesn’t have a blog, now it’s time to correct that mistake. By writing a blog, you’ll have the chance to establish your brand better, enjoy the free SEO traffic, and improve communication with your customers. That way, you’ll position yourself as the industry expert and increase the chance of selling your products.
Utilize Social Media
Social media allows for promoting your products and services, as well as building a following. However, not all platforms are suitable for all ecommerce stores.
Facebook has the most users and is easy to advertise on. Pinterest is great for apparel, while TikTok is great for small business owners who are just starting out.
Increase Brand Awareness
Your brand is more than just your logo. It’s how the customers feel when they shop with you. You should work on brand awareness all the time.
Remain Consistent Across All Platforms
Your brand’s tone of voice should remain the same no matter if you’re writing the company’s blog post or posting on Twitter.
Decide how you want to communicate with your customers and stick to it. Consistency is also essential in your ads and on landing pages where users will end up after clicking the link in those ads.
Collaborate With Influencers
There are many types of influencers, and there’s someone out there for every business. According to data, recommendations that come from influencers are usually effective. 92% of consumers trust word-of-mouth, and therefore they’re likely to trust the people they follow online.
Provide an Excellent Customer Experience
There’s so much to consider when it comes to great customer experience. However, ecommerce businesses focus on providing a fast and secure website since it’s the essential platform customers use.
Optimize the Website
Since your website needs to support multiple transactions at once, it’s essential that it’s fast, secure, and well-optimized for mobile devices.
47% of consumers expect the page to load in two seconds or less. If your pages load slower, you’ll lose buyers since they’ll likely get distracted while the page loads.
Use Progressive Web Apps
Progressive web apps are the latest ecommerce trend. These apps serve to mirror the existing ecommerce website, making it look like a native app.
With PWA, customers won’t feel like they’re using an app that’s unrelated to your platform. PWA will provide a seamless experience, and users won’t even have to download it to enjoy their shopping session.
Improve the Checkout Process
There’s an increasing issue of cart abandonment among ecommerce businesses. Even though the numbers vary across niches, some estimates claim that cart abandonment is close to 70%.
Make It Easy and Transparent
One of the main reasons people put items in their cart and never finish the purchase is hidden costs. Another reason is that the user has to make an account.
The third cause of cart abandonment is the complicated checkout process. Remain transparent with your shipping, tax, and fees and simplify this process even for new customers who don’t have an account.
Offer Multiple Payment Methods
There are many benefits of checkout with various payment options. It increases customer retention, creates an independent business model, and makes the store look more professional, safe, and legitimate. It also allows for international transactions.
Show Your Products
Your products are the essence of your business. That’s why you must do everything to show them in their best light.
Invest in Better Photography
There’s a reason why pictures speak louder than words. Your new customer can fall in love with your products or ignore them completely, all based on the first impression.
A high-quality photo can make that first impression better. Investing in professional photography can prove to be highly beneficial to your brand. You can share those photos on social media and use them in promotions as well.
Turn to Videos
Besides photographs, videos are another powerful way of conveying your message. A well-made ecommerce product video can help your customers experience your product before purchasing it. These types of videos can also be included in your marketing plans and help you increase ROI.
Fighting the competition in the ecommerce world can be tough. There are so many brands and businesses to surpass and customers to target. Luckily, the internet has all the necessary tools. Social media allows for increased brand awareness and promotions, while mobile devices offer another way to attract customers.
With a well-optimized website, multiple payment options, and a great product showcase, you have the chance of increasing ecommerce sales and maintaining high customer retention.