In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
An obvious reason for the merger is to give the PSA Group access to North American markets. PSA concentrates its operations in Europe. Another goal of the merger is to give PSA access to Chrysler, Ram, and Jeep’s popular pickup trucks, vans, and sport utility vehicl
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For instance, Jeep sold 973,227 vehicles in the United States in 2018, up from 828,522 in 2017, FCAUAuthority estimates. Meanwhile, Chrysler sold 536,980 Ram pickups in the USA in 2018 and 500,723 pickups in the USA in 2017, Caresalesbase estimates.
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Interestingly, Musk himself may understand how he is hurting Tesla. Elon knows a car guy must takeover – selling Tesla is the best way to achieve that.
Musk will let a car person takeover Tesla because his goal at the company is driving the mass adoption of electric cars not building a brand. Musk only started a car company and built a brand because nobody else was serious about electric cars.
The death of sedans makes Ford one of the best value investments in the auto sector. The company that put Americans behind the wheel is still a great value investment for the 21st Century.
Elon would be well advised to end Model 3 production and redirect Tesla resources to the semi, the Model S, the Model X, the Roadster and his plans for a pickup truck and a large SUV.
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That means checking the sales and financial reports of Honda Motor Corporation (NYSE: HMC) is a great way to measure the economic health of the American middle class.
The Honda yardstick indicates the American middle class is doing well, American Honda broke an all times sales record for the third year in a row, a press release indicates. Honda sold 1.641 million vehicles in 2017, and some of its models including the Civic, CR-V, and HR-V hit sales records.
Such a deal will give Avis-Budget experience maintaining and deploying self-driving vehicles. It also puts it in a position to provide autonomous vehicles for ridesharing services like Uber and Lyft, and delivery services like GrubHub (NYSE: GRUB), Instacart, Parcel, and Shipt.
Delivery is going to be a huge market for self-driving vehicles because of the involvement of big retail. Walmart (NYSE: WMT) is planning to offer grocery delivery to 40% of the US population through services like Uber, Deliv, and Lyft. Target (NYSE: TGT) has bought the grocery delivery solution Shipt, and Kroger (NYSE: KR) is partnering with Instacart.
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General Motors itself recognizes these realities; it has launched a short-term rental service called Maven. Maven is an app-based company that boasts it can provide: “Cars to Fit Your Every Need.” If you need a van, a minivan, a pickup truck, an SUV, an econobox, or a station wagon you can order it at the touch of an app.
The future is cars on tap or cars on the app and General Motors is there. Some of Maven’s marketing claims include; “Free from cost of ownership,” “never pay for gas and insurance,” and “Don’t worry about vehicle maintenance.” Anybody who has ever worried about covering the cost of a car insurance payment, new tires, or a tank of gas will find those claims appealing.
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Singapore is only the latest in a growing number of congested cities to try and restrict vehicles. London is planning a £10 ($13.17) charge for older vehicles, while Paris has banned many older vehicles completely, The Guardian reported
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Musk is cutting administrative fat in preparation for a sale or a merger with another automaker. At least 63 people were laid off at Tesla’s head offices in Roseville, California. If there is a buyout or merger, I would rank India’s Tata Motors (NYSE: TTM), which owns Jaguar and Land Rover as the probable candidate.
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“I think we’re now in a position to acknowledge that at least one of our brands; and in particular Maserati, will, when it completes the development of its next two models, effectively switch all of its’ portfolio to electrification,” the company’s CEO Sergio Marchionne told the press.
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