In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
If news stories about Walmart Pay are correct; the app is an impressive piece of retail technology that puts Walmart well ahead of competitors. The new app actually gives Walmart some capabilities that even Apple Pay lacks.
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Therefore; both Visa and MasterCard are good widows and orphans stocks to hold in your portfolio on a long-term basis; because of the low risk, steady dividend and high-growth potential. Visa stockholders received a 23.59% return on equity, and MasterCard owners were rewarded with a 61.47% return on equity in May 2016.
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That means American Express is still a good investment even though it has a weak brand. The moral of the story is that a strong company can offset a weak brand, but a weak company can undermine even a great brand. For an example of a strong brand being dragged down by a weak company, see McDonald’s.
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Expect Visa to remain the dominant payment solution for the foreseeable future and its revenues to grow because of new options such as Apple Pay and Android Pay. There is little to stop Visa’s growth and much to propel it forward today’s credit card market.
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