In individuals, insanity is rare; but in groups, parties, nations and epochs, it is the rule. Friedrich Nietzsche
Fortnite’s effect on Best Buy (NYSE: BBY) shows how dependent brick and mortar businesses are becoming on digital media. In particular, popular digital entertainments like videos and video games are impacting retail sales.
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By acquiring Great Call, Best Buy is competing directly with Apple, Amazon, and indirectly with Alphabet. I cannot see how Best Buy can win that battle.
I see two big problems with Great Call that can make it a drain on Best Buy’s bottom line.
Great Call is a direct marketing company. It sells specific products directly through various channels. Best Buy is a general-purpose retailer that sells a wide variety of products and services through brick and mortar stores. I do not see the synergy there.
Some of the biggest brands out there made the move to online retail a good few years ago, and although the infographic created by Red Brain shows they have had some incredible sales, it is nothing compared to what their sales are in their physical stores.
Although people appreciate a brand being online, they are not ready to see their favourite brands disappear from the high streets completely.
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A likely outcome of this is the only CDs left will be those from superstars with guaranteed audiences; such as Beyonce and Taylor Swift. Swift did sell over 500,000 CDs of her Redemption album. That is nothing compared to digital; where Swift sold 925,000 copies of her Reputation album in three days last year.
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There are strong indicates that Sears has run out of money. The company is unable to make payments on a $400 million loan that was due on June 30, 2018.
The next likely scenario is that Sears will sell off Kenmore, possibly to Amazon (NASDAQ: AMZN), Home Depot (NYSE: HD), Best Buy (NYSE: BBY), or Lowe’s (NYSE: LOW). Any of those companies would be smart to have Kenmore as an exclusive appliance brand. Sears is finished but Kenmore might survive.
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Acquiring Best Buy would be a smart and logical move for Amazon.
Best Buy’s 1,026 stores would give Amazon a brick and mortar footprint for pickup and delivery. Those stores would serve as ideal locations for people to see and test Amazon merchandise and get familiar with new Amazon products such as Echo, Amazon TV, Kindle, and Fire. Best Buy could serve as Amazon’s answer to the Apple Store.
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Amazon has some value-investment characteristics including a lot of cash and the ability to generate vast amounts of cash on a regular basis. The problem is that unlike companies such as Microsoft, Oracle, Alphabet, and Apple, it cannot keep that cash around.
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This does not mean Amazon would not buy a department store. I can certainly picture it acquiring Nordstrom (NYSE: JWN); which has a “best in the industry” reputation, and a loyal customer following much like Whole Foods. It also likes to implement next generation retail practices like setting up “storefronts” for online merchants and Tesla dealerships in its stores.
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The question we need to ask is: “what companies will Amazon acquire next?” Some probable candidates for Amazon acquisition include:
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Kroger (NYSE: KR) and Walmart (NYSE: WMT) are winning the grocery wars. Whole Foods Market (NASDAQ: WFM) has given up
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